There are many benefits to using planograms for planning out your store layoutand they generally fall under two overarching advantages: maximizing sales and space. Think about it this way: Grocery stores have to know whether a product will fit on a certain set of shelves, which is where the level of detail included in a planogram is crucial.Īs such, planograms vary depending on the retailer.įor a smaller store with fewer products and displays, the planogram may not be as comprehensive. It is by no means the end-all, be-all solution to your visual merchandising needs. A planogram is usually a single component to more comprehensive visual merchandising documentation. Planograms are detailed drawings of your store layout with special attention on product placement. About ycsĪ planogram is a visual merchandising tool. Planograms help retailers plan the use of their space and gather data to help them make smarter visual merchandising choices that drive in-store sales. After all, you pay for the space, products occupy your space, and customers enter and navigate your space before - ideally - making a purchase.
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